The Silicon Valley American Marketing Association has struck up an exciting partnership with the search and analytics experts at The CCG Group, (http://www.the-ccg-group.com ), to offer a national Search Marketing Professional Training & Certification Course.
Today's marketer needs plenty of hands on exercises and coaching to really get results from a SEM budget.
Search Marketing courses are designed for people in marketing and sales, marketing managers, directors in marketing and sales, SEM managers, and web marketing managers.
In this 3-day live Search Marketing Professional Certification course you will learn how to:
* Manage any online marketing program in 5 phases
* Integrate marketing and messaging across multiple channels
* Test your messaging for better prospect and lead qualification
* Choose the appropriate analytics solution, and use it to maximize ROI
* Budget and manage your KPIs to monetize your marketing budgets
* Utilize SEO to generate leads for your business
* Use paid search throughout your buying cycle
* Effectively use keywords, ads and landing pages together
* Analyze and use social media marketing
Today's marketer needs plenty of hands on exercises and coaching to really get results from a SEM budget.
Search Marketing courses are designed for people in marketing and sales, marketing managers, directors in marketing and sales, SEM managers, and web marketing managers.
In this 3-day live Search Marketing Professional Certification course you will learn how to:
* Manage any online marketing program in 5 phases
* Integrate marketing and messaging across multiple channels
* Test your messaging for better prospect and lead qualification
* Choose the appropriate analytics solution, and use it to maximize ROI
* Budget and manage your KPIs to monetize your marketing budgets
* Utilize SEO to generate leads for your business
* Use paid search throughout your buying cycle
* Effectively use keywords, ads and landing pages together
* Analyze and use social media marketing
