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Innovation -- Can It Be Developed or Trained For?

Green innovation is even more difficult than traditional business innovation because of the life cycle costs associated with green and sustainable product development. Non-toxic materials, distance, and take-back strategies have to be included in the innovation process.
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The Challenge of Remaining Innovative
Insights from Twentieth-Century American Business
Edited by Sally H. Clarke, Naomi R. Lamoreaux, and Steven W. Usselman

2009, Available Now
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Innovation is the lifeblood of the green movement.  Green innovation is even more difficult than traditional business innovation because of the life cycle costs associated with green and sustainable product development.  Non-toxic materials, distance, and take-back strategies have to be included in the innovation process.    But it IS possible.  It takes mastery of the innovation process.

The Challenge of Remaining Innovative explores innovation as a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not only of research and development, but also of marketing, design, and government relations.

The contributors to this book explore two main themes:

  • the challenge of remaining innovative
  • the necessity of managing institutional boundaries in doing so.

The collection is organized into four parts, which move outward

  • from individual firms;
  • to networks or clusters of firms;
  • to consultants and other intermediaries in the private economy who operate outside of the firms themselves;
  • and finally to government institutions and politics.


This innovation management scheme delineates a variety of ways in which entrepreneurship has persisted across the 20th century--and accentuates how ongoing organizational re-arrangement has contributed mightily to its sustained vitality.


Edited by Carolyn Allen, Managing Editor of Solutions For Green

Publication Date: 12/8/2009
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